easyjet marketing essay

somewhat typical service. The web pages are navigable from other pages. Link popularity will result in more online customers for the company, hence increased online sales, booking, etc. So lacks behind in B2B emarketing Easyjet has to face its competitors especially smaller competitors, impact easyjet to cut down its profit. Core Competencies * Cost Focus, easyJet stands for low cost flights. Paperless bookings (no tickets no complementary drinks or food and no enclosed ramps to take their passengers from the terminal to the aircraft are all examples of this. (m) EasyJet have their slots at primary airports, which gives it a distinct advantage over other low cost operators such as Ryanair who operate at secondary airports.

The, marketing, strategies Implemented By The Airline, easyjet



easyjet marketing essay

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Easy, jet ( Airline company) e- marketing

Maximum discount facilities are available to the internet users only. There are various kinds of e-tools that can be used on the internet. EasyJet have always used cost-saving techniques, unprecedented in the airline industry. Secondly, they enable easyJet to give that low-price benefit to customers and finally, competitors are struggling to copy easyJet. E-commerce to enable bookings online. Conclusions easyJet is a UK based second largest low cost airline company in Europe. Easyjet main feature is low cost, which is achieved by avoiding the cost of travel agent, in-flight meal, printed tickets. This is where easyJet refuse to follow suit and rightly so, according to aviation industry analysts, who suggest Ryanair's idea of further reducing their services is very risky. This kind of marketing orientation is another strategic capability. ( ) easyJet employ 2870 members of staff (m b and spend a large amount on training and developing their staff, especially their pilots who easyJet consider as their number one asset. These include: Legislation and laws for wages structure and anti decrmination. Marketing Assets, the easyJet name is a major marketing asset.

easyjet marketing essay

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